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# Marketing Skills — Directory + Router This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, [../marketing-ops/SKILL.md](../marketing-ops/SKILL.md) is the canonical router — this file is the map. **Counts (kept honest):** 44 specialist skills in `skills/` (plus this index and the deprecated `content-creator` redirect), 1 video skill in `video-content-strategist/`, 59 stdlib-only Python tools. No pip installs needed. ## Start Here 1. **First run ever?** Use `skills/marketing-context/` to create `.claude/product-marketing-context.md`. Every other skill reads it for brand voice, personas, and competitive landscape. 2. **Know your task?** Find it in the route table below and load only that skill's `SKILL.md`. 3. **Ambiguous request?** Load `skills/marketing-ops/` — its routing matrix maps phrasings to skills. ## Route Table All paths are relative to `marketing-skill/`. ### Foundation + Ops | Task | Skill | |---|---| | Capture brand/product context (run first) | `skills/marketing-context/` | | Route a request, plan campaigns, pick channels | `skills/marketing-ops/` | | Demand gen programs, funnel + CRM ops | `skills/marketing-demand-acquisition/` | | Positioning, ICP, product marketing strategy | `skills/marketing-strategy-pmm/` | | Brand voice/visual consistency audits | `skills/brand-guidelines/` | ### Content | Task | Skill | |---|---| | Write blog posts, articles, guides | `skills/content-production/` | | Plan what content to create | `skills/content-strategy/` | | Edit copy (Seven Sweeps) | `skills/copy-editing/` | | Fix AI-sounding content | `skills/content-humanizer/` | | Landing/sales page copy | `skills/copywriting/` | | Headlines, hooks, idea generation | `skills/marketing-ideas/` | | Persuasion frameworks, mental models | `skills/marketing-psychology/` | ### SEO + AEO | Task | Skill | |---|---| | Traditional SEO audit | `skills/seo-audit/` | | AI search citations (ChatGPT, Perplexity, AI Overviews) | `skills/aeo/` | | Programmatic SEO at scale | `skills/programmatic-seo/` | | Structured data / schema.org | `skills/schema-markup/` | | Site structure, internal linking | `skills/site-architecture/` | ### CRO (conversion) | Task | Skill | |---|---| | Landing/marketing page conversion | `skills/page-cro/` | | Forms | `skills/form-cro/` | | Signup flow | `skills/signup-flow-cro/` | | Onboarding/activation | `skills/onboarding-cro/` | | Popups/modals | `skills/popup-cro/` | | Paywall/upgrade screens | `skills/paywall-upgrade-cro/` | | A/B test design + sample size | `skills/ab-test-setup/` | ### Channels | Task | Skill | |---|---| | Email sequences/drips | `skills/email-sequence/` | | Cold outbound email | `skills/cold-email/` | | Paid ads (Google/Meta/LinkedIn) | `skills/paid-ads/` | | Ad creative + copy | `skills/ad-creative/` | | Social calendar + management | `skills/social-media-manager/` | | Platform-native social posts | `skills/social-content/` | | X/Twitter growth | `skills/x-twitter-growth/` | | YouTube (data + strategy) | `skills/youtube-full/` | | Video content strategy | `video-content-strategist/` (sibling folder, own plugin) | | Webinars (funnel math) | `skills/webinar-marketing/` | | App Store / Play Store (ASO) | `skills/app-store-optimization/` | ### Growth | Task | Skill | |---|---| | Launches (PH, HN, etc.) | `skills/launch-strategy/` | | Pricing + packaging | `skills/pricing-strategy/` | | Referral programs | `skills/referral-program/` | | Free tools as acquisition | `skills/free-tool-strategy/` | | Churn prevention | `skills/churn-prevention/` | ### Intelligence + Sales Enablement | Task | Skill | |---|---| | Campaign performance, attribution | `skills/campaign-analytics/` | | Tracking plans, UTM, GA4 key events | `skills/analytics-tracking/` | | Social account analysis | `skills/social-media-analyzer/` | | Competitor/alternatives pages | `skills/competitor-alternatives/` | | LLM prompt templates + governance for marketing teams | `skills/prompt-engineer-toolkit/` | ## Python Tools Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder: ```bash python3 skills/<skill>/scripts/<tool>.py --help ``` All 59 scripts are stdlib-only; most run a demo with no args. ## Rules - Load ONE specialist skill per task — never bulk-load. - If `.claude/product-marketing-context.md` exists, read it before any marketing task. - `content-creator` is deprecated — use `skills/content-production/`. - Don't pip-install anything for these tools.